If you’re looking for a low-investment business idea in Pakistan, cloth reselling is a great option. With high demand for affordable fashion, you can earn good profits by selling branded second-hand clothes, export surplus, or wholesale apparel. Here’s a step-by-step guide to help you start a clothing resale business in Pakistan successfully.
1. Market Research – Know What Sells
Before starting, research trending clothing styles in Pakistan. Visit popular markets like Lunda Bazaar (Lahore), Bolton Market (Karachi), or Sunday Bazaar (Islamabad) to see what’s in demand. Check Facebook Marketplace, OLX, and Instagram reselling pages to identify best-selling brands and price ranges. Focus on niches like:
- Used branded clothes (Levis, Zara, Nike)
- Export surplus (high-quality rejected stock)
- Local wholesale clothing (new unbranded)
2. Find Reliable Suppliers
To source inventory for resale business in Pakistan, consider:
- Wholesale Markets – Buy in bulk from Lahore’s Azam Cloth Market or Karachi’s Jodia Bazaar.
- Thrift Shopping – Visit posh areas like DHA, Clifton, or Gulberg for branded second-hand clothes.
- Import Export Surplus – Purchase rejected stock from Turkey, UAE, or China at low prices.
- Local Manufacturers – Partner with small tailors for custom-made apparel.
3. Choose Your Selling Platform
Decide how to sell your clothes:
- Instagram & Facebook – Create a business page, post high-quality images, and use WhatsApp for orders.
- Daraz & OLX – Good for reaching a wider audience.
- Physical Stall – Rent a stall in Sunday Bazaar or a flea market for direct sales.
- Home Delivery Model – Offer COD (Cash on Delivery) for local customers.
4. Pricing Strategy – Competitive Yet Profitable
Set prices smartly to attract buyers:
- Used branded clothes – Sell at 30-50% of original price.
- New unbranded wholesale – Apply 20-30% profit margin.
- Export surplus – Price at half of retail store rates.
Offer discounts on bulk purchases to attract resellers.
5. Build a Strong Online Presence
Since most buyers shop online, focus on:
- High-quality photos (use natural lighting).
- Engaging captions (mention fabric, size, condition).
- WhatsApp Business for quick customer responses.
- Customer reviews & testimonials to build trust.
6. Handle Logistics & Delivery
- Use TCS, Leopards, or Bykea for shipping.
- Offer COD (Cash on Delivery) – preferred by 90% of Pakistani buyers.
- Keep packaging simple (poly bags) to save costs.
7. Retain Customers & Grow
- Provide easy returns/exchanges for damaged items.
- Offer loyalty discounts for repeat buyers.
- Collaborate with micro-influencers for promotions.
Final Tips for Success
✔ Start small – Avoid overstocking initially.
✔ Stay updated on fashion trends in Pakistan.
✔ Focus on trust – Pakistani buyers rely on word-of-mouth.
By following these steps, you can start a profitable clothing reselling business in Pakistan with minimal investment. The key is consistency, good pricing, and strong customer service.
Ready to launch? Begin today! or Talk to a Business Advisor